Short answer
The website should be the centre and social media the channels that lead to it. Share posts with a link to the site, link to your profiles from the site and track social visits in Google Analytics. The same logo, colours and details everywhere build recognition.
The website is the centre, social media are the channels
Your website is your property and nobody can take it away. Facebook and Instagram are channels that bring people to the site, and posts should lead to the website, not replace it. See why Facebook is not a website replacement.
How to connect the website and social media
Share content from the website on social media. Add links to your profiles on the website. Use the same logo, colours and tone. Track visits from social media in Google Analytics. Local SEO ties all channels together.
Why must the website come first?
Google indexes websites, and Facebook pages far less well. Content on the website stays, while a post disappears in a day or two. You control the design and the message. Social media are tools, not replacements. Get in touch for a plan that connects every channel.