Short answer
An apartment website with a gallery, seasonal prices, an availability calendar and an enquiry form allows direct bookings with no platform commission. At modernizuj.me this is usually the business website, from EUR 690, in ME, EN and SQ, with domain and hosting included.
How much does the platform commission cost?
Booking.com and similar platforms usually take 15% or more of every booking. For an apartment at EUR 50 a night, that is EUR 7 to 8 per night, and over a season it adds up to hundreds or thousands of euros a year. A direct booking on your website has no commission. See the apartment website page.
What must an apartment website have?
Good photos, 15 to 20 per apartment, seasonal prices, an availability calendar and a simple booking form. Several languages are a must, because guests search in their own. A map location and guest reviews build trust, and local SEO brings guests who search directly.
What a guest must see on the first screen
Where the place is and how far it is from the beach, the two or three best photos, the price per night it starts from and a button to check dates. A guest on a phone decides in seconds and compares several offers at once, so the apartment description, house rules and directions go below. A coastal example shows the same principle for a restaurant: everything a guest asks before arriving is on the first screen.
Which languages does an apartment website need?
At least Montenegrin and English. On the coast, and in Ulcinj in particular, Albanian matters just as much, because many guests come from Kosovo, Albania and North Macedonia. Even the simple website from EUR 300 has all three versions, ME, EN and SQ, and extra languages such as German are part of the larger website from EUR 990. Each language version has its own titles and descriptions for Google, so guests find the place by searching in their own language.
What owners can expect
A website does not replace the platforms overnight, but every returning guest or guest who finds you directly is a booking without commission. A site with good SEO starts bringing guests from search within a few months. See the pricing or send an enquiry.