Short answer
An SSL certificate encrypts the connection between visitor and website and gives the address HTTPS. Google has used it as a ranking signal since 2014, and since 2018 Chrome labels sites without it as “Not secure”. A free certificate (Let's Encrypt) is enough for a small business and is included in every modernizuj.me offer.
Why is SSL a must?
Google introduced HTTPS as a ranking signal in 2014, and since July 2018 Chrome shows a “Not secure” warning for sites without it. Customers do not want to leave details on a site the browser marks as insecure. SSL is included in all three offers and in maintenance.
What does SSL protect?
It encrypts data between browser and server, protects contact and booking forms and keeps customers’ trust. Every modernizuj.me website comes with SSL as standard.
Do you need to pay for SSL?
Usually not. Let's Encrypt offers a free certificate that renews automatically. Paid certificates make sense for large shops and institutions. For a small business, free SSL is perfectly enough.