Short answer
A website for the summer season is best launched by April. The build itself takes 1–2 weeks, but Google needs time to index the site and for the first positions and reviews to appear, so the conversation should start in February or March.
Why does an early start pay off?
Google does not index a website overnight. From launch to appearing in results takes weeks, sometimes months. Launch in April and there is time by June for indexing, first reviews and local SEO. Launch in June and guests will not find you when they look for a place to stay. See hotel websites and apartment websites.
A timeline for the summer season
February and March: prepare the content, copy, photos and price lists. March and April: build and test, 1–2 weeks. April: launch and submit to Google Search Console. May: local SEO, reviews and the Google Business Profile. June: the site is ready for guests. Details on the website build page.
What to do right now
If you do not have a website yet, do not wait. Every day without one is a day without visits from Google. Even a simple website beats nothing. For the 2027 season, the time to prepare is now. See the pricing or send an enquiry.
The most common mistake
The biggest mistake is waiting until the last minute. Apartment owners think they will build a site quickly once the season starts, but by then builders are busy and Google needs time. Start now, even with a simple site, and upgrade it later or go for a redesign.